Privacy Policy

Effective Date: March 20, 2019

ALEX.fyi is committed to protecting your privacy. This Privacy Policy (“Policy”) describes the data collected (“Collected Data”) by or on behalf of ALEX.fyi (“ALEX.fyi,” “we,” “us,” or “our”) and its vendors through this website (“Site”), and how Collected Data is used and shared. If you have questions or concerns about this Policy, please contact us.

By using the Site, you agree on behalf of yourself and any organization that you represent (together, “you”) that you have read and understand this Policy. We may modify this Policy at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you. By using the Site after changes are posted, you agree to those changes.

We Collect Data You Provide

Personal Information. You can visit the Site without submitting personal information. If you elect to provide information that personally identifies you (“Personal Information”) such as your name, email, mailing address, phone number, financial data, or tax identification number, we will collect, use, and share it pursuant to this Policy and applicable law.

Personal Information is required to use certain Site features, for example, to contact us via email, phone, or our Contact Us form (where we may retain your message’s content and our response), schedule a call or request data from us, and respond to communications from us (e.g., emails and promotional communications).

Contact Us; Schedule a Call; Marketing Communications; Opt Out. To use our Contact Us form or to schedule a call, you may be required to submit your name, email, state of residence, and other information. We use this data to respond to your inquiry (e.g, by emailing or calling you) and to send you promotional and other electronic communications. We may use third-party providers to deliver communications to you. You may opt out of such emails by using the unsubscribe link in the email or contacting us at info@alex.fyi with “Unsubscribe” in the subject line. To opt out of other communications, please contact us using the information below under “Contact Us.” Opting out of marketing communications does not opt you out of communications about your account or transactions.

Data Automatically Collected

IP Addresses, Cookies, & Similar Tracking Technologies. When you use the Site, we and our Site vendors use technologies such as cookies (i.e., small pieces of data stored on your device’s hard drive by your browser), web beacons, pixel tags, and similar technologies to automatically collect internet protocol addresses assigned to the computers and other devices you use, your internet service provider, device ID number, approximate geographic location, browser type, Site pages visited, websites you access before and after visiting the Site, and data related to how and when you use the Site (e.g., date and time stamps, clickstream data, and data about search terms and websites that direct you to the Site). We may combine this Collected Data with other Collected Data (including Personal Information) and data obtained from third parties.

The Site may use session, persistent, and flash cookies (local stored objects) to collect and store data about your preferences and navigation to, from, and on our Site. Session cookies are used to complete transactions and for other purposes such as counting visits to certain webpages. Session cookies are eliminated when you exit your browser. Persistent cookies may be stored on your computer by your browser. When you log in, persistent cookies tell us if you have visited the Site before or if you are a new visitor.

Flash cookies differ from browser cookies regarding the amount and types of data collected and how the data is stored. Cookie management tools provided by your browser will not remove and cannot manage Flash cookies. To learn about managing your Flash cookie settings, visit the Flash player settings page on Adobe’s website here.

Most browsers automatically accept cookies. You can disable this function, but disabling cookies may impact your use and enjoyment of the Site.

Do Not Track Requests. Due to the automatic collection of data using cookies, we do not honor “do not track” requests.

Analytics. We enable and implement various analytics tools, including but not limited to Google Analytics, which is an analytics tool provided by Google to collect and process Collected Data consisting of certain telematics about your use of the Site. Google sets and reads cookies to collect such Collected Data and your web browser will automatically send such Collected Data to Google. Google uses this data to provide us with reports that we use to improve the Site’s structure and content.

We may enable and implement additional add-on services to Google Analytics, such as Demographics and Interest Reporting. Demographics and Interest Reporting uses cookies to collect data about our Site traffic by tracking users across websites and across time to provide us with analytics on our user base.

To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics Opt-out Browser Add-on does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.

Online Behavioral Advertising. We use advertising networks and services provided by third-party vendors. These services collect data about your interactions with the Site and other websites across the internet and use such data to target personal content and advertisements for goods and services. The data collected may be associated with your Personal Information. The targeted content and advertisements may appear on the Site and on other websites and may be sent to you via email. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.”

For example, we use Google Ads to serve ads on our behalf across the internet and on the Site. Google uses cookies and similar technologies to collect data about your visits to the Site and your interaction with our products and services to generate targeted advertisements to you on other websites that you visit across the internet. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may occasionally still see our ads.

Social Media. We plan to be active on social media, including but not limited to Facebook, Twitter, Google Plus, Instagram and LinkedIn (“Social Media”). The Site allows you to connect and share data with Social Media. These features may require us to use cookies, plug-ins, and APIs provided by such Social Media to facilitate those communications and features.

Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages. You agree to hold ALEX.fyi and its affiliates harmless and without liability for the results of any and all content you post on Social Media.

Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

The Site may use advertising networks and services offered by Social Media to deliver advertising content. Use of these services requires Social Media to implement cookies or pixel tags to deliver ads to you while you access the Site.

Data from Other Sources. We obtain data about individuals from various third-party companies and public sources and we may combine that data with Personal Information or other Collected Data. This enhances our existing data about our users and customers (e.g., adding address data) and improves our ability to contact you and our marketing’s relevancy.

How We Use & Share Collected Data

Beyond the uses and sharing described above, ALEX.fyi and its vendors may use and share Collected Data as described below. We do not sell or rent Collected Data except as stated in this Policy and as permitted by applicable law.

Purpose Collected & Communication with You. We use and share Collected Data for the purpose for which it was collected. For example, if you contact us for support or assistance, we may use Collected Data to contact you and assist you with your request. We may use Collected Data to notify you of Site changes (e.g., changes to this Policy) and to send you marketing communications.

Vendors & Consultants. We may share your Personal Information and other Collected Data with our affiliates, third-party vendors, service providers, suppliers, consultants, agents, distributors, sales representatives, and other partners (including Site management and hosting, call scheduling services, marketing and public relations, and email services) that provide data processing services to us (e.g., to support the delivery of, provide functionality on, or help to enhance the security of the Site or our products and services) or otherwise process Personal Information for purposes described in this Policy or communicated to you when we collect such data. Our vendors are authorized and may use and disclose Collected Data as needed to provide the applicable services to us and as provided by their own privacy policies.

Aggregated Data. We may use Collected Data (including Personal Information) to create anonymous aggregate data. We may use and share such aggregate data with our affiliates, vendors, and other third parties to: (1) analyze, develop, and improve the content, products, and services that we make available, (2) inform business strategies, (3) understand the Site’s demographics and user preferences, (4) customize promotional emails and users’ Site experience, and (5) for other lawful purposes.

Security & Protection of Rights. We may use Collected Data and share it with third parties if we believe it is needed to operate the Site or to protect our rights or the rights of others, including sharing data needed to identify, contact, or bring legal action if our contracts, terms, or policies are violated or if required by law.

Business Transactions. All Collected Data is exclusively our property. If we undergo a change or contemplated change in control, acquisition, merger, reorganization, or asset sale, all Collected Data may be transferred, sold, shared, or otherwise shared with potential and actual successors, which will be bound by this Policy as it applies to Collected Data.

With Your Consent. With your consent, we may use or share Collected Data in ways not specifically described in this Policy.

Data We Do Not Intend to Collect

Children. We are committed to protecting children’s privacy. The Site is not directed at children under 13 years of age. We do not knowingly collect, use, or share data from children under 13. If a parent or legal guardian learns their child provided us with Personal Information without his or her consent, please contact us.

Data Security

We use commercially reasonable technical and organizational measures to help secure all Collected Data against loss, misuse, and alteration. While we cannot guarantee it, we use industry-standard protections to help safeguard against such occurrences. If a breach of our systems occurs, we will notify you of the breach only if and as required under applicable law.

You understand that no data transmission over the internet or a mobile device can be guaranteed to be 100% secure. While we strive to protect your Personal Information, we do not guarantee the security of Personal Information and you provide Personal Information at your own risk.

Access from Outside the United States

If you access the Site from outside the United States, please be aware that Collected Data may be transferred to, stored in, and processed in the United States. U.S. data protection and related laws may not be as comprehensive as those from where you access the Site.

Third-Party Websites 

The Site may link to, or be linked to, websites not controlled by us. For example, our Site links to the Milliman Retirement Income Evaluation Score, a tool to evaluate how well your retirement income plan is working toward achieving your retirement income goals. We are not responsible for Milliman’s or other third-parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.

Access & Update Your Personal Information

To access or update your Personal Information as it exists in our records, please visit any accounts you have created (if applicable) or contact us using the information below.

Contact Us

If you have questions or concerns regarding this Policy, contact us at:

ALEX.fyi

P.O. Box 459

New York, New York 10014

info@alex.fyi