We are building ALEX.fyi for people who want to make empowered decisions about their financial future. As a founder, I am frequently asked, “What is your target demographic?”
Here is the clinical answer: self-directed, internet-comfortable investors aged 50–65. The real answer has much more to do with attitude than age.
We will serve the smart, switched-on men and women who want to own their destiny at any age. They are the Perennials. Serial entrepreneur Gina Pell¹ coined this psychographic term in October 2016, stating: “It’s all about mindset and no longer about a one-dimensional timeline that runs from birth to death.”
In the United States, we are at an interesting time in our history. As a population, we have enjoyed massive gains in life expectancy. Ongoing medical advances portend a continuation of this trend.
This added longevity brings about great opportunity — and costs. While we have more years to accumulate wealth, we will also have to stretch those assets further over the course of an extended retirement.
At ALEX.fyi, our primary goal will be to give our members tools to make informed decisions about building and managing personal wealth. We are also here to remind everybody how important it is to adopt an attitude of continuous personal growth at any age.